Turn Marketing Into Booked Appointments.
Navigator helps contractors turn marketing activity into qualified opportunities, human follow-up, booked appointments, and measurable revenue — all in one system.
Attract the homeowner. Qualify the opportunity. Book the appointment. Close the job.
- Leads100%
- Qualified58%
- Appointments32%
- Jobs13%
Illustrative product interface. Figures shown are examples, not customer results.
A Customer Acquisition Operating System For Contractors.
Not just leads. Not shared leads. Not a lead marketplace. Not just another CRM.
Getting Leads Isn't the Same as Getting Jobs.
Most contractors don't have a lead problem so much as a system problem. Between the ads, the phone calls, and the follow-up, the work of turning an inquiry into a booked job lands on people who are already busy.
- Paying for advertising
- Chasing leads
- Calling homeowners
- Following up
- Managing appointments
- Remembering who needs a callback
- Managing multiple tools
- Trying to understand whether marketing is actually working
Navigator brings the pieces together.
Six Steps, One Connected System.
Each stage hands off to the next inside Navigator, so nothing depends on someone remembering to follow up.
Attract
Marketing campaigns bring homeowner demand into the system.
Capture
Dedicated landing pages and forms capture interested prospects.
Qualify
Leads are reviewed and qualified before they reach your calendar.
Follow Up
Human appointment setters contact and re-contact prospects.
Book
Qualified homeowners are scheduled onto the contractor's calendar.
Measure
Navigator tracks performance from marketing through appointments and revenue.
A Single Path From Homeowner To Job.
Attract
Navigator helps put your business in front of homeowners actively looking for the services you provide.
Capture
Homeowners land on a campaign-specific page built around your service and market.
Qualify
With Navigator Growth, a real human appointment setter follows up with new opportunities.
Book
Qualified homeowners are booked directly onto your calendar.
Close
You show up, provide the service, and close the job.
Not Another Lead Marketplace.
Navigator isn't built around selling the same homeowner inquiry to multiple contractors. Your marketing is built around your business, your services, and the areas you actually serve.
Traditional Lead Marketplace
- Homeowner↓
- Marketplace↓
- Same lead sold to multiple contractors↓
- Contractors compete
Navigator
- Your business↓
- Your campaign↓
- Your landing page↓
- Your homeowner inquiry↓
- Your appointment
Your Market. Your Campaigns. Your Leads. Your Appointments. Your Data.
Navigator is designed to create a direct connection between your marketing and your business — not a marketplace where contractors compete for the same homeowner.
Contractor-specific campaigns
Campaigns are created for your business and the services you sell.
Contractor-specific landing pages
Homeowners land on a page built around your offer, not a shared directory.
Contractor-specific service areas
You define the markets you actually serve.
Lead attribution
See which campaign and service area produced each inquiry.
Dedicated lead ownership
Inquiries from your campaigns live in your Navigator account.
Real People. Not Another Chatbot.
Getting a lead is only the beginning. Navigator Growth gives you access to a real human appointment setter who can follow up with homeowners, qualify opportunities, answer basic questions, and work to get qualified appointments onto your calendar.
Your Campaign. Your Landing Page. Your Offer.
Navigator creates landing-page experiences around your business instead of sending every contractor to the same generic lead form.
Campaigns can be built around service, location, offer, contractor, and target market.
Your Advertising Engine, Without the Headache.
Navigator is designed to manage the customer-acquisition process around your advertising — from campaign setup to landing pages, lead capture, and tracking. You don't need to spend your day inside an advertising dashboard.
- Google↓
- Navigator Campaign↓
- Contractor Landing Page↓
- Homeowner↓
- Lead↓
- Appointment
Your Ad Budget Is Yours.
Your Google advertising budget is separate from your Navigator subscription. You choose how much you want to invest in advertising, and that budget is used for your campaigns. Navigator does not mark up your advertising spend.
- Navigator Growth
- $997/month
- Google Ads budget
- $1,500/month
- Total monthly investment
- $2,497
$997 goes to Navigator. $1,500 is your advertising budget.
Everything Behind Your Growth, In One Place.
Navigator is the platform your campaigns, leads, appointments, and reporting all run through.
Know Which Lead Deserves Your Attention Right Now.
Navigator scores intent using activity it can actually see — what a homeowner requested, how they responded to your follow-up, and how they behave inside your campaigns.
- Lead activity
- Form activity
- Email engagement
- Call activity
- Appointment activity
- Campaign source
- Campaign performance
- Lead behavior inside Navigator
- Homeowner requested a roof replacement estimate.
- Opened follow-up email twice.
- Clicked the estimate link.
Example interface with demo data.
Ask Navigator.
Instead of digging through reports, ask a question in plain language and get an answer based on the activity inside your account.
- Which ZIP code is performing best?
- Which campaign is producing the most appointments?
- Which leads are going cold?
- Who needs follow-up?
- Why did appointments drop?
- What should I focus on today?
Example conversation with demo data.
Understand The Markets You Already Serve.
Navigator shows which markets produce leads, which ZIP codes convert into appointments, which campaigns are working, and where the opportunity is growing — so you can put more behind what performs.
| ZIP | Leads | Appointments | Trend |
|---|---|---|---|
| 80031 | 42 | 14 | +18% |
| 80234 | 37 | 11 | +9% |
| 80020 | 29 | 7 | +4% |
| 80003 | 21 | 4 | -3% |
Example interface with demo data.
Stop Measuring Marketing Only By Leads.
Navigator follows the whole journey so you can understand what actually turns into business.
Illustrative figures. Not customer results.
You Don't Need More Leads. You Need More Opportunities That Turn Into Jobs.
Clicks, impressions, and vanity metrics don't pay for equipment or crews. Navigator is built around the steps that actually move a homeowner toward becoming a customer.
The Numbers That Actually Matter.
New leads, qualified leads, appointments, jobs won, revenue, ad spend, cost per lead, and cost per appointment — tracked in one contractor dashboard.
- Leads100%
- Qualified58%
- Appointments32%
- Jobs13%
Illustrative product interface. Figures shown are examples, not customer results.
Ready to see Navigator?
Apply for a founding-contractor spot, or log in if you're already set up.
Choose How You Want to Grow.
Navigator Platform
The technology behind your customer acquisition.
- Contractor CRM
- Lead management
- Appointment management
- Custom landing page
- Lead capture
- Marketing dashboard
- Service-area management
- Calendar
- Lead tracking
- Reporting
- Notifications
For contractors who want to manage their own incoming leads.
Get Started With NavigatorNavigator Growth
Most PopularLet Navigator handle the follow-up.
- Everything in Navigator Platform
- Real human appointment setter
- Lead qualification
- Lead follow-up
- Homeowner communication
- Appointment booking
- Appointment confirmations
- No-show follow-up
- Setter-managed conversations
- Appointment performance tracking
Advertising budget is separate.
Or skip the invoice entirely.
Our Founding Contractor Program gives a small group of contractors everything in Growth — including the human appointment setter — free for two to three months, in exchange for a case study.
Google advertising spend is separate from your Navigator subscription. You choose your advertising budget, and Navigator does not mark up your ad spend.
Onboarding and setup are handled with your team during the Get Started process.
Platform vs. Growth
| Feature | Platform | Growth |
|---|---|---|
| Contractor CRM | ||
| Lead Management | ||
| Custom Landing Page | ||
| Marketing Dashboard | ||
| Lead Tracking | ||
| Appointment Management | ||
| Calendar | ||
| Reporting | ||
| Human Appointment Setter | ||
| Lead Qualification | ||
| Lead Follow-Up | ||
| Appointment Booking | ||
| Appointment Confirmation | ||
| No-Show Follow-Up |
Built For Contractors Who Want To Grow.
Navigator is not designed for contractors looking for
- Shared lead lists
- Random unqualified inquiries
- A marketplace where they compete against other contractors
- Another complicated marketing dashboard
Navigator is designed around
Your business. Your market. Your appointments.
Built For Better Follow-Up
Navigator is a new platform, so we don't publish customer testimonials or performance claims. Here's what the product actually does.
Structured follow-up
Every new opportunity has an owner and a next step instead of sitting in a voicemail box.
Qualification before booking
Setters confirm the service, the property, and the homeowner's timeline before an appointment lands on your calendar.
Confirmations and reminders
Appointments are confirmed ahead of time, and no-shows get followed up.
One record per homeowner
Conversations, notes, and appointment history stay attached to the lead.
Questions Contractors Ask.
Do I need a website?+
No. Navigator can provide campaign-specific landing pages built around your service, offer, and market.
Do I need to manage Google Ads myself?+
Navigator is designed to simplify the advertising process so contractors don't have to manage the technical side themselves. Campaign scope and setup are confirmed during onboarding.
Who handles my leads?+
Platform customers manage their own leads inside Navigator. Growth customers also receive human appointment-setting support.
Is the appointment setter AI?+
No. Navigator Growth includes a real human appointment setter.
Are my leads shared with other contractors?+
Navigator is designed around contractor-specific lead ownership rather than a shared marketplace. Your campaigns and landing pages are built for your business.
Do I pay Navigator for my Google Ads budget?+
No. Your advertising budget is separate from the Navigator subscription.
Does Navigator mark up ad spend?+
No.
Can I use Navigator without an appointment setter?+
Yes. That's the Navigator Platform plan.
Can I upgrade later?+
Yes, provided the applicable billing terms allow it.
Stop Chasing Leads. Start Booking Opportunities.
Navigator gives contractors the infrastructure to attract homeowners, manage opportunities, and turn conversations into appointments.